Usually the larger one. The room they're not in has a producer, a stage, a plan, and an atmosphere. What they have is a feed.
Hybrid is rarely its own kind of event. It’s a congress or an evening with a second audience also watching.
Which is also why the remote side usually arrives as a layer on top of that production rather than a part of it. The decisions it involves still belong to the event itself, and they hold up better when made alongside everything else.
And when the event is fully virtual, there's no room at all, and then the feed is the event.
What this usually involves
01
Who controls the audio in the room, and how that audio reaches the stream
02
How remote speakers are brought in, and who owns that on the day
03
What kind of camera production: how many, placed where, directed by whom
04
Whether the people watching can take part, or only watch
05
Whether there are graphics on the broadcast, and who builds and runs them
06
Who controls the screens and the lights in the room
Brand experience partnership
For most organisations the answers barely move: the same people watching from the same places, the same speakers dialling in from elsewhere, the same sense of what the thing should feel like. Decided once and written down, they stop being a conversation and start being a standard.
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